IE is history & time to pull yo head from yo a$$, you kombwe

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IE is history & time to pull yo head from yo a$$, you kombwe

Postby Kasama Yasama » 17th March 2015, 19:19

Dear Zambia,

Microsoft Is Killing Off the Internet Explorer Brand

Tom Warren, The Verge
March 17, 2015
While Microsoft has dropped hints that the Internet Explorer brand is going away, the software maker has now confirmed that it will use a new name for its upcoming browser successor, codenamed Project Spartan. Speaking at Microsoft Convergence yesterday, Microsoft’s marketing chief Chris Capossela revealed that the company is currently working on a new name and brand. “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”

Internet Explorer will still exist in some versions of Windows 10 mainly for enterprise compatibility, but the new Project Spartan will be named separately and will be the primary way for Windows 10 users to access the web. Microsoft has tried, unsuccessfully, to shake off the negative image of Internet Explorer over the past several years with a series of amusing campaigns mocking Internet Explorer 6. The ads didn’t improve the situation, and Microsoft’s former Internet Explorer chief left the company in December, signalling a new era for the browser.

Capossela also detailed the power of using the Microsoft brand over just Windows or Internet Explorer, and showed off some research data on a new name for the company’s browser vs. Internet Explorer. Putting Microsoft in front of the new secret name increased the appeal to some Chrome users in the UK. “Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high,” says Capossela.

Microsoft is clearly testing names with market research, but it’s unclear when the company plans to unveil the final name for its Internet Explorer successor. Judging by Microsoft’s own research, it’s obvious the company will move as far away from Internet Explorer as possible, and it’s likely Project Spartan will have the Microsoft name attached to it.

Elsewhere in Capossela’s talk, the Microsoft executive also discussed the ways the company will make money in future, and clever ways the company is making use of social media. Microsoft has started to use artists to respond to Twitter users with personalised images, and at least one from the Xbox team was successful at creating attention with an impressive 35,000 retweets. It’s all part of improving Microsoft’s brand perception, and a general admission from the company that it’s ready to be loved again.
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Kasama Yasama
 

Re: IE is history & time to pull yo head from yo a$$, you ko

Postby mr zambia » 17th March 2015, 20:16

Word of advice pal,try to make more threads regarding the pf success and u will recieve more than one reponse.
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mr zambia
 

Re: IE is history & time to pull yo head from yo a$$, you ko

Postby Cheshire cat known as Uzanya » 17th March 2015, 20:38

Mr Zambia panyo pako napaba tate bako, iwe imbwa
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Cheshire cat known as Uzanya
 

Re: IE is history & time to pull yo head from yo a$$, you ko

Postby illiterate landlord » 18th March 2015, 16:01

They can do whatever they want. Also heard ka Zuckerberg wants to introduce a payment feature. I couldn't B bothered!
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illiterate landlord
 

Re: IE is history & time to pull yo head from yo a$$, you ko

Postby Sponge bob » 28th July 2015, 21:19

illiterate landlord wrote :
> They can do whatever they want. Also heard ka Zuckerberg wants to introduce
> a payment feature. I couldn't B bothered!


grandpa, you can't be bothered by things you hardly understand. It seems this entire high tech industry went over your head so you are right. Best stay out of it. and in the rare occasion that you need help form the many benefits of the computer age, ask one of your great grandchildren for help.
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Sponge bob
 


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