THE National Arts Council of Zambia has announced its collaboration with media personality, Mutale Mwanza, to introduce an innovative contest for content creators and influencers, dedicated to the 2023 Ngoma Awards. Ms Mwanza, with her profoundly influential social media presence and the distinction of being the most followed female on social media in Zambia, envisions this contest as an exceptional opportunity to not only appreciate the efforts of content creators and influencers but also to inspire them to further invest in their craft. A first of its kind, the contest is for influencers and content creators who will create the most creative and engaging content for the Ngoma Awards,” the council said.